Background

Whilst working at Saatchi & Saatchi, I created three of the biggest fully integrated campaign launches for Head & Shoulders globally - launching brand new products, changing perceptions in the brands first truly global campaign, working with celebrities and generally having a load of fun! 

I fed off the challenge of working on this previously perceived old school brand.

In this time, I worked with some incredible and much loved directors, including Jonas Akerlund, Matt Lenski, Rudi Schwab & We Are Jones. 

SURPRISING REACTIONS
We really did it. We actually got women who hated Head & Shoulders and washed their hair with it and their reaction? Well see for yourself.

This campaign rolled out globally across 15 different countries. With women from all over the world. 

I’m a naturally proactive person and enjoy coming up with little gems like this... 

THE SPRAY
In the US, I digitally launched a New Head & Shoulders product.

I not only named it, I designed the packaging, created some online content films and launched it in store.